Our Experience | Maddison

Leading product design and innovation

Our understanding of specialist sectors gives you a market edge.

Over the past 40 years, we have developed market winning solutions from entrepreneurs to large corporates.

We are equally at home working for with large public bodies and charity's such as the Public Heath England or the Bill and Melinda Gates foundation. We can also supporting small entrepreneurs with big ideas. We build bespoke teams with expertise matched to our clients needs. We work cost effectively within a lean design process and have achieved outstanding results for life long clients.

Start Ups

We understand money and time are tight and you're working through progressive funding rounds. We will work with you to help you identify and secure funding. Furthermore, we tailor our team and project around these milestones.

Our product development process and structure is incredibly lean. Therefore, stretching your budget as far as it will go and at the same time, ensuring you get experienced experts on your job not new graduate.

Universities and Spinouts

We work collaboratively with many universities, including joint grant applications, early stage proof of principle work, commercialisation advice, innovation clinics and taking spin-out products to market. We have in-depth experience working with academics, tech transfer offices, commercialising teams, venture capitalists / business angels and institutions (such as the NHS) to guide early stage innovations through to market leading solutions. Working with universities often requires a unique approach to maximise limited budgets, work with distributed teams and support deliverables for additional funding.

SME's

We understand the critical success factors for SMEs. We align our goals with theirs to ensure a true team approach. We focus on early risk reduction, core user and market needs definition and real innovation. We advise on careful research and development spending to ensure, as a team, we target the real value-added activity to maximise the chances of success.

Together with our network of partners for software and electronics, IP and regulatory consultancy, test houses, market assessment and international manufacturers, we offer a well rounded service from idea through to finished product on the market.

Corporates

We work with many international names, providing fast, creative solutions to generate real excitement for new or existing product portfolios. We often provide research services, technology scouting, in-depth usability studies, brainstorming workshops and concept generation as well as complete product development. We are used to working to corporate R&D milestones but can also provide a more flexible and faster service.