Medipex / Maddison

Brief
Medipex was keen to illustrate the role of the product designer in the tech transfer process. They were looking to understand some of the design tools available to tech transfer managers and how design input could lead to more efficient tech transfer.

Outcome
The use of real innovation examples and the feedback from Maddison sparked a new line of development for the ‘live’ project, Radiographic Callipers. The final design has evolved several times since as Medipex refined their thinking.

“We enjoyed the event and found it to be really useful. Interestingly the final solution is nothing like where we started and Maddison helped us along the way with creative approaches.”
Richard Clark, Chief Executive Medipex

Reference
www.medipex.co.uk