Nelsons: Clikpak

overview

Brief
Create a homoeopathic pill package to attract new customers, offer a strong 'on-shelf' presence and be very easy to use... Homoeopathic remedies should not be touched by hand. Therefore the new pack had to enable patients to dispense a single pill and put it in their mouths without actually handling it...

Outcome
A pill dispenser that reliably releases one pill with each press of the button.

One 'click' means one pill! The task of how to reliably dispense one pill at a time proved particularly challenging. Nelson's brand identity has become ubiquitous with Clikpak. A truly pioneering, multi-award winning piece of product design, found in almost every highstreet pharmacy.

Reference
Awards: Star Pack, Design Effectiveness, Millennium Product
www.nelsonshomoeopathy.co.uk